For stores in tourist destinations. Wholesale only.

Authentic Kutch craft your tourists will believe, and buy.

Gift-ready, packable handcraft with the story behind every piece: stoles, dupattas, Lippan art, copper bells, Rogan and bags. Direct from our Bhuj workshop. Season-ready, with reliable restock.

The new season edit Fresh prints. Festive stories.
NEW SEASON
10,000+ designs made
3 new designs every week
Own workshop in Bhuj
Since 2020 making in Kutch
2 days to dispatch your sample

A tourist buys a story to take home. Give your staff the story — the craft, the village, the maker — and the price stops being the question.

The story behind the edit

Your edit: Tourist & Gifting

Stoles, dupattas, Lippan frames, copper bell sets, Rogan art and mirror-work bags. Light, packable and gift-ready. A story card comes with every piece.

The card that answers "Is it really handmade?"

Every piece ships with one. Pick a piece to see what your staff hands over.

Restock in [n] days, all through the season.

Built for your store

Test the range before the season rush.

The best-selling gifting pieces with their story cards, dispatched in 2 days. Every rupee is credited to your first order.

  • Best sellers from the gifting edit
  • Story cards included with every piece
  • Dispatched from Bhuj in 2 days
  • 100% credited to your first order
Try the ₹10K Sample Kit

Personalised support for your boutique.

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THE BOUTIQUE EDIT
Your first order

₹10,000 credited

Ask our team about sample and opening-order options.

Made with meaning

We never reveal which stores stock us. Your source stays yours.

See the people, processes and places behind the pieces. Every detail begins with a thoughtful point of view.

Inside the workshop

A closer look at the craft

Explore the process and people behind our considered collections.

MORE TO DISCOVER 02

[X] stores across [Y] cities onboarded this festive season

[Z]% reorder within 60 days

Your wholesale journey

From first hello to your boutique floor.

A straightforward path from application to a collection that feels made for your store.

01

Apply

Tell us about your store and the brands your customers love.

02

Get your edit

We review your details and recommend a considered product mix.

03

Set up shop

Choose your opening order and get ready to welcome the collection.

04

Order & dispatch

We confirm availability, shipping and next steps with you.

Prefer a personal touch? Our wholesale team is happy to help.

Start your application

Your wholesale journey

From first hello to your boutique floor.

A straightforward path from application to a collection that feels made for your store.

Prefer a personal touch? Our wholesale team is happy to help. Start your application

Questions stores ask

Do you ship to Goa, Udaipur and other tourist towns?

Yes, we ship across India from our Bhuj workshop. Delivery usually takes [n] working days.

How fast is restock during the season?

Restock on proven sellers is dispatched in [n] days through the season. Tell us your peak months and we can hold stock for you.

How do I prove it is really handmade?

Every piece comes with a story card naming the craft, the village and the maker. You also get our workshop film to play in-store.

What is the minimum opening order?

Our team will share current opening-order details when reviewing your application.

Can I mix products in one assortment?

Yes. Mix stoles, Lippan, bells, Rogan and bags in any combination within your assortment.

Let’s find the right fit

Let’s find the right edit for your store.

Tell us a little about your boutique and what you are looking for. Our team will help you find the right next step.

No daily newsletters. Just a thoughtful conversation about your store.

Your first step

Apply for access

By submitting, you agree that we may contact you about your wholesale enquiry.

Your next chapter starts here

Bring a fresh point of view to your boutique.

Apply for wholesale access ↗