Privacy Policy

Welcome to The Yellow Bells ("Website", "we", "our", or "us"). The Yellow Bells is a brand owned and operated by FKF Designs, having its registered office at House No. 60, Plot No. 67/B, Pramukhswami Nagar, Mundra Relocation Site, Bhuj, Kutch, Gujarat – 370001, India.

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your information when you visit https://theyellowbells.com or purchase our products.

By using our Website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information

  • Full name
  • Email address
  • Mobile number
  • Billing and shipping addresses
  • Company name (if applicable)
  • GST details (where applicable)

Order Information

  • Products ordered
  • Order history
  • Payment status
  • Shipping details
  • Customer support communications

Payment Information

Payments are processed securely through trusted third-party payment gateways. We do not store your complete credit card, debit card, UPI, net banking, or other payment credentials on our servers.

Technical Information

When you browse our Website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Website usage statistics
  • Cookies and similar technologies

2. How We Use Your Information

We use your information to:

  • Process and fulfil your orders
  • Deliver products and services
  • Provide customer support
  • Verify transactions and prevent fraud
  • Send order confirmations and shipping updates
  • Improve our Website, products, and customer experience
  • Respond to enquiries and feedback
  • Send promotional emails, SMS, or WhatsApp communications where permitted by law
  • Comply with applicable legal and regulatory requirements

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your shopping cart
  • Save your preferences
  • Improve Website functionality
  • Analyse Website traffic and customer behaviour
  • Measure advertising performance
  • Provide a personalised shopping experience

You may disable cookies through your browser settings; however, certain Website features may not function properly.

4. Marketing Communications

If you subscribe to our newsletter or choose to receive promotional communications, we may send information about:

  • New arrivals
  • Artisan collections
  • Exclusive offers
  • Festival promotions
  • Events and announcements

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link or contacting us directly.

5. Sharing of Information

We do not sell, rent, or trade your personal information.

We may share your information only with trusted third-party service providers, including:

  • Shopify (our e-commerce platform)
  • Payment gateway providers
  • Shipping and logistics partners
  • Website hosting providers
  • Analytics providers
  • Marketing and communication platforms
  • Customer support providers

These service providers are authorised to use your information only to perform services on our behalf and are expected to maintain appropriate security measures.

6. International Orders

For customers outside India, your information may be processed in India and shared with international courier partners, customs authorities, or logistics providers solely for fulfilling your order and complying with applicable laws.

International customers are responsible for any customs duties, taxes, VAT, import fees, or other charges imposed by their respective countries.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorised access, disclosure, alteration, misuse, or destruction.

While we strive to protect your information, no method of electronic transmission or internet storage is completely secure. Therefore, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to:

  • Process and fulfil your orders
  • Provide customer support
  • Maintain business records
  • Comply with tax, accounting, and legal obligations
  • Resolve disputes and enforce our policies

9. Your Rights

Subject to applicable laws, including the Digital Personal Data Protection Act, 2023, you may have the right to:

  • Access your personal information
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information
  • Withdraw consent where applicable
  • Opt out of promotional communications
  • Request information regarding how your data is processed

To exercise these rights, please contact us using the details below.

10. Children's Privacy

Our Website is intended for users who are at least 18 years of age. We do not knowingly collect personal information from children.

11. Third-Party Services

Our Website may use third-party services, including but not limited to:

  • Shopify
  • Payment gateway providers
  • Shipping and logistics partners
  • Google Analytics
  • Meta (Facebook and Instagram)
  • WhatsApp Business

Each of these services operates under its own privacy policy. We encourage you to review their respective policies before using their services.

12. Third-Party Links

Our Website may contain links to external websites. We are not responsible for the privacy practices, content, or policies of third-party websites.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

Any updates will be published on this page along with the revised Effective Date. Continued use of the Website after any changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

The Yellow Bells
A Brand of FKF Designs

Registered Office (GST Address):
FKF Designs
House No. 60, Plot No. 67/B
Pramukhswami Nagar
Mundra Relocation Site
Bhuj, Kutch, Gujarat – 370001
India

Retail Store:
Block D, JV Business Park
Opposite Smritivan
Madhapar–Bhuj Road
Bhuj, Gujarat – 370001
India

Phone: +91 95108 80354

Email: wecare@theyellowbells.com

Website: https://theyellowbells.com

15. Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of India, including the Digital Personal Data Protection Act, 2023, and other applicable laws. Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Bhuj, Gujarat, India.