About Us

We are a manufacturers of Ajrakh handblock cotton/ mashroo silks apparels, accesories crafted with age old mirror work, thread work and other embroidery techniques to make each of them master piece. 

What we do - 

We try to bring the glorious Indian traditional block print in trending zone.

“Ajrakh” a splendid print takes over the imagination with soothing colours & finest fabric. The Yellow
Bells has embraced Ajrakh wholeheartedly to create the best of best designs for ready to wear range.
We started in in 2018 from Bhuj (Gujarat). We are a house of rich weaves, dealing with the traditional
artisans to create the magic of block print fabric-Ajrakh.
Our journey began with an idea to create a platform dedicated only to Ajrakh. In today’s fast paced life
buying material and getting it stitched is a task, isn’t it? So ready to wear is the best option! We at The
Yellow Bells understands the demand of today’s women. We blend the cut and design taken from both
the world to create an attire worth the second look. This beauty magnifies the beauty of not only the
wearer but of the fabric too. Our team includes Designers, Master Saabs and Tailors to create the
statement pieces.
The Yellow Bells wants to woo its consumers with traditional and contemporary wears. And fanning the
spark to make this weave an integral part of every wardrobe. Our is handloom, handcrafted, comfy and
chic collection for every age group. Our online store covers a huge spectrum of desi and western
designs, to keep with the demands of everyone.
We deliver pan India and we boast about our quality and clients’ trust. This has helped our brand to
create its very own space in the market. We house the finest Ajrakh cotton fabric with innovative
designs and dollops of colours. The collection is tailormade for your daily and office wear. Of course,
with the touch of subtle modernity and trending fashion.

Little History

Our love for Ajrakh is Constant! And we have taken upon our self to elucidate the rich history of this rich
hand block printing technique. Ajrakh has derived from Kutchi or Sindhi word meaning “Keep it Today”.
It is a synergy between natural dyes and textiles to create magnificence. The use of Natural colors like
Wild Indigo, Pomegranate, Jaggery, Mustard helps to create hues for the hand block printing. The
process is of 18 laborious days and of precision right from washing to dying to drying. The final fabric is

engulfed with beautiful mural of earthy colors and motifs. The handcrafted fabric is eye appealing,
strikingly gorgeous and soft, a perfect fabric for every weather.