FOR ESTABLISHED BOUTIQUES • WHOLESALE ONLY

Designs your customers haven't seen on Instagram.

Authentic Kutch handcraft — Ajrakh, Mashru and Bhujodi — designed in-house and made by artisans in Bhuj. Trade pricing and a distinctive edit for your boutique.

Free call Wholesale prices on the call Bulk orders

Authentic craft · Direct from our workshop in Bhuj

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STRAIGHT FROM THE ARTISANS OF KUTCH

Crafts we design & make

Block print Mashru Bhujodi weave Kutchi embroidery Natural dyes Hand-tied Ajrakh Bandhani

Design-to-Delivery

From our design table in Bhuj to your shelf — we design, make and ship. One partner, start to finish.

We help you pick what sells

We run our own stores. We'll help you choose what fits your customers — so stock moves fast.

04 / HOW IT WORKS

From first hello to your boutique floor.

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10,000+

Designs

3

New designs every week

15

Days bulk delivery*

2020

Since

90%

Women team

* Typical timeline; confirmed on your call.

The boutique edit

1. Designs that sell fast

  • 10,000+ designs, 3 new every week.
THE DIFFERENCE
Better margin
  • No middleman. Straight from our Bhuj workshop.
Bulk, on time
  • Own workshop. Any quantity, delivered on time.
Customised for you
  • Our design team customises any piece for your store.
Design
  • Fresh designs every week from our own team.
Make
  • Made by Kutch artisans in our own workshop.
Deliver
  • Packed and shipped on time across India.

One workshop. A dedicated team. A partner for your next collection.

From our workshop to your store

One partner, three jobs

Design

Fresh designs every week from our own team.
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Make

Made by Kutch artisans in our own workshop.
IMG-20261009-WA0043.jpg

Deliver

Packed and shipped on time across India.

MADE BY US. EVERY DAY.

We sell what we make —
every day

From design and making to delivery, we bring every part of the process together with care — so you can focus on what matters most.

Thoughtful products, made with purpose, and delivered with consistency.

“We don’t just send you stock. We help you choose what your customer will love.”
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Flexible support, from first idea to final delivery.

Direct from Bhuj

The designs stores travel to Ahmedabad–Surat for.

Ajrakh Kurtis
Ajrakh Kurtis
Mens Wear
Mens Wear
Accessories
Accessories
Womens Wear
Womens Wear

HOW ARE WE DIFFERENT?

What sets us apart

The Yellow Bells Typical wholesaler Online marketplace
Own design team & customisation ✓ × ×
Direct from Kutch artisans — no middleman ✓ × ×
10,000+ designs, 3 new every week ✓ × ×
A story with every piece ✓ × ×
Bulk orders from own workshop ✓ × ×
Help choosing what sells for your store ✓ × ×
Designs your competitors don't have ✓ × ×

QUESTIONS, ANSWERED

Quick answers

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No. 1 What is the minimum order?

Orders start from ₹50,000.

No. 2 What is the delivery time?

Samples in 2 days, bulk in about 15 days.

No. 3 Do you offer customisation?

Yes, customisation is available.

A WHOLESALE PARTNERSHIP

Your next best-selling collection starts here.

From discovering our designs to exploring wholesale prices, we make getting started simple.

1

Fill the form

Share your store details and wholesale requirements.

2

We call within 24 hrs

Our team connects with you to discuss your business.

3

See the collection and wholesale prices

Explore the collection and discover wholesale pricing.

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MEET YOUR WHOLESALE PARTNER

Juliet

Juliet runs the biggest showroom in Bhuj and our store at Rann Utsav Tent City.

Discover our collection and wholesale opportunities first-hand.

This Diwali, limited stores only. Visit Bhuj within 7 days, your stay is on us.

Bring a fresh point of view to your boutique.

See the collection live or meet the Yellow Bells team in Bhuj.
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